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From our archives

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From our archives

Local gaming app Loco makes an ambitious pivot into fast-growing e-sports. It must fight YouTube.

With the lockdown triggering a surge in online gaming, Loco has seen a spike in users. The gaming app wants to ride the wave to make a big impact in e-sports, still a fledgling category in India. After two failed attempts – quizzing and hypercasual games – has Loco hit a goldmine? YouTube has the lion’s share of the Indian e-sports streaming.

From our archives

Local gaming app Loco makes an ambitious pivot into fast-growing e-sports. It must fight YouTube.

With the lockdown triggering a surge in online gaming, Loco has seen a spike in users. The gaming app wants to ride the wave to make a big impact in e-sports, still a fledgling category in India. After two failed attempts – quizzing and hypercasual games – has Loco hit a goldmine? YouTube has the lion’s share of the Indian e-sports streaming.

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