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From ‘tin can’ to tensile strength: why Tata, M&M, Maruti are vying for 5-star NCAP safety ratings

Fuel efficiency is no longer the sole determining factor for Indian car buyers. They now spend hours researching safety features such as airbags, anti-lock braking system, and the grade of steel used before deciding on the model and make. Despite initial resistance, this shift in preference has forced Indian carmakers to acknowledge the importance of safety features.

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