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YouTube fires Shorts to fill the TikTok void. But that may not be enough to dominate the space.

YouTube has the reach, engagement, and strong financial backing, but it doesn’t guarantee success. The social-media biggie is still perceived as a long-format consumption platform. Making a shift to be seen as a short-format engagement-driven app will determine its success. However, it will surely pose a stiff competition to smaller players in the market.

OTT

YouTube fires Shorts to fill the TikTok void. But that may not be enough to dominate the space.

YouTube has the reach, engagement, and strong financial backing, but it doesn’t guarantee success. The social-media biggie is still perceived as a long-format consumption platform. Making a shift to be seen as a short-format engagement-driven app will determine its success. However, it will surely pose a stiff competition to smaller players in the market.

OTT

Paywall pangs: IPL viewership on Hotstar likely to drop 31%.

Despite the drop in average concurrency, the broadcaster is eyeing a 25%-30% jump in ad revenues from the year-ago period on account of higher rates. However, media agencies believe ad revenues could fall by a fifth even though there are more sponsors this year.

29 Sep 20200 comment
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