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Digital economy

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Digital economy

Marketers, leave them kids alone! Why it's time to rein in the prying data mafia

Imagine someone sitting in a remote country, knowing exactly what your child looks like and how he or she will behave under certain circumstances. Scary? But it’s a possibility. Today’s children are a powerful consumer group and are closely monitored by data aggregators. The worst part: there is zero regulation to protect them from this notoriously leaky data bucket.

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