For a market dominated by international players for long, SUGAR Cosmetics is one of the first Indian companies focussing on inclusivity, something that was ignored by most colour-cosmetics brands for decades. Its quick turnaround in terms of product development, pricing, and social-media engagement is steadily making it a go-to brand for young women.
For a market dominated by international players for long, SUGAR Cosmetics is one of the first Indian companies focussing on inclusivity, something that was ignored by most colour-cosmetics brands for decades. Its quick turnaround in terms of product development, pricing, and social-media engagement is steadily making it a go-to brand for young women.
While online sales have revived the ready-to-eat segment, general trade stays the most dependable way to reach customers of such products. Also, while people are gradually adapting to the Covid-19 situation, meal kits continue to solve a flimsy problem. However, Rebel Foods should take a long hard look before expanding this venture further.
Selling direct to consumers online during the pandemic has been hailed as a great solution, but the format has limitations. First, D2C cannot run at scale, especially in India where 90% of FMCG demand is still met via general trade. Second, for an established brand to get into the D2C space is a lot harder than it seems.
Founded in 2018 by FMCG veterans Ashok George and Rajiv Joshi, AnKa SumMor is becoming a replacement of intermediaries between a brand and a retailer. The company is offering the general-trade ecosystem a palatable model, which is more efficient, cheaper, and accessible to new brands that are fighting established competition.
A digitised store is a goldmine of hyperlocal information. With a large size of actual kirana-store customers, B2B e-commerce platforms have a robust database of real sales, instead of estimates, that can be monetised in several ways. This is one of the biggest revenue streams for any company taking the kirana store online.
