Founded in 2018 by FMCG veterans Ashok George and Rajiv Joshi, AnKa SumMor is becoming a replacement of intermediaries between a brand and a retailer. The company is offering the general-trade ecosystem a palatable model, which is more efficient, cheaper, and accessible to new brands that are fighting established competition.
Founded in 2018 by FMCG veterans Ashok George and Rajiv Joshi, AnKa SumMor is becoming a replacement of intermediaries between a brand and a retailer. The company is offering the general-trade ecosystem a palatable model, which is more efficient, cheaper, and accessible to new brands that are fighting established competition.
A digitised store is a goldmine of hyperlocal information. With a large size of actual kirana-store customers, B2B e-commerce platforms have a robust database of real sales, instead of estimates, that can be monetised in several ways. This is one of the biggest revenue streams for any company taking the kirana store online.
While companies have dropped the fairness tag from the products following criticism, India’s skincare industry has long been selling the idea under different terms. Think “whitening”, “brightening”, “de-tanning”, “radiance”, and “glow”. From mass to luxury brands, all have been sneaking in the fairness proposition under these loosely defined terms.
The biggest business opportunity for sanitary-pad makers in India is still to get women to use pads at all. The focus is on launching lower-cost products and expanding distribution. New brands are coming up with new designs and premium offerings, but brand loyalty and social taboo are holding them back.
As alcohol consumption among millennials grows feeble, AB InBev and UB Group, the country's beer-market leaders, have been steadily pushing their non- and low-alcoholic beer brands through grocery-retail channels. Time for India’s soft-drinks market to brace for stiff competition.
AUDIO SUMMARY
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AUDIO SUMMARY
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