linkedin
BROUGHT TO YOU BY
Exclusive Access, Inclusive Growth

WELCOME TO ET PRIME

BROUGTH TO YOU BY
Exclusive Access, Inclusive Growth

FMCG

1
FMCG

Beauty brands know “fair” is foul. But the industry just can’t do away with it.

While companies have dropped the fairness tag from the products following criticism, India’s skincare industry has long been selling the idea under different terms. Think “whitening”, “brightening”, “de-tanning”, “radiance”, and “glow”. From mass to luxury brands, all have been sneaking in the fairness proposition under these loosely defined terms.

FMCG

Stuck in time, Indian sanitary-pad market needs a product shake-up

The biggest business opportunity for sanitary-pad makers in India is still to get women to use pads at all. The focus is on launching lower-cost products and expanding distribution. New brands are coming up with new designs and premium offerings, but brand loyalty and social taboo are holding them back.

[[^message]]

Result

[[/message]] [[#message]]

[[message]]

[[/message]]