A bunch of nimble-footed startups, with a playbook that isn’t a copy of US or Chinese successes, is giving tough competition to traditional FMCG giants. From creating categories to finding innovative ways to tap existing ones, these young companies are way ahead of MNCs.
A bunch of nimble-footed startups, with a playbook that isn’t a copy of US or Chinese successes, is giving tough competition to traditional FMCG giants. From creating categories to finding innovative ways to tap existing ones, these young companies are way ahead of MNCs.
Support entrepreneurs and incentivise them to create jobs. Evict squatters feeding off your brand. Widen product range and distribution with clinical focus. Not attributes you associate with a government enterprise, but Brand Khadi has done it all.
New products, new business models. This isn't your parents’ shop anymore.
Indian households can’t do without the neighbourhood store. And consumer-goods companies pray at its abode. But it is beginning to feel the pinch of supermarkets and online stores.
It's a market that has frustrated giants like Kellogg's. But Bengaluru-based Soulfull, which sells ragi-based products, believes it has found a way to win: Eschew the ‘breakfast cereal’ label altogether.
The company’s recent move to club its foods and refreshments businesses may not yield much, considering the intense competition in those categories. While it is trying to change the game around, there are significant challenges ahead for reorganising the business.
