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Strategy

1
Strategy

Persistent began with IT products and promise. Having fallen behind, its revival hinges on services.

The Pune-based company founded in 1990 lost some of its shine as it struggled to scale its services business. With USD500 million in revenues, it has not been able to keep pace with its peers. Moreover, it has struggled to maintain its margins and faced frequent senior-level attrition. Can the new management hired over a year ago steady the ship?

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Result

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