A direct-to-consumer model and investment in foam R&D helped Wakefit.co reel in customers by offering superior-quality mattresses at significantly lower prices. With just two types of mattresses rather than several varieties, which would confuse shoppers, the Sequoia-funded startup cut the clutter and made decision-making easier for consumers.
A direct-to-consumer model and investment in foam R&D helped Wakefit.co reel in customers by offering superior-quality mattresses at significantly lower prices. With just two types of mattresses rather than several varieties, which would confuse shoppers, the Sequoia-funded startup cut the clutter and made decision-making easier for consumers.
Sulekha with its focus on white-collar services market is trying to be an indispensable part of an SME’s business-acquisition journey. However, specialised platforms are emerging parallelly, which promise better deal to enlisted vendors. While Sulekha’s tech revamp has brought down the losses, it may not be novel enough to keep businesses coming back to the platform.
It's nightmarish to fight moneybags, but it is entirely upon the startup to claim its place in the sun. One idea is to stick to basics. A lean Treebo is showing how it still means business.
Arvind Fashions was carved out of Arvind Ltd last year and listed to unlock business value, but the fashion-brand retailer’s operational and market performance has lagged ever since. The company has well-known brands such as Arrow and Calvin Klein in its portfolio, but needs to find more winners as it takes on rivals Reliance Retail and Madura Fashion & Lifestyle.
