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Strategy

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Strategy

Small and steady wins the race: how KNR Constructions became the only infra company to beat Nifty50

Amid a bloodbath in mid- and small-cap construction stocks, KNR has relatively stood firm. With investors increasingly trimming exposure to debt-heavy infrastructure businesses, KNR has a clear advantage on that front. However, the most important question is: can an infrastructure company be wary of debt and still be successful in business for long?

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Strategy

Pehchaan kaun: TikTok, YouTube, Instagram and the anatomy of a viral song

For producers and artistes looking to create viral content, TikTok has become an indispensable platform. Take its “Hello, Kaun?” music video, which has garnered 500 million views. While soundtracks are central to the platform, its features, too, are aimed at creating virality. For studios, besides being an avenue to promote films, TikTok has opened up an additional stream of revenues.

Strategy

Budweiser, Heineken, vs. Coke, Pepsi: can alcohol-free beer take the fizz out of cola giants?

Though zero-alcohol beer has grown immensely popular in the country within a short span, cola giants dismiss the segment as ‘too tiny’ to worry about. But attractive pricing and rapidly shifting consumer preferences give the ‘beer zero’ category a clear edge. Hence, industry participants believe it can create a dent in the market share of cola giants.

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