linkedin
BROUGHT TO YOU BY
Exclusive Access, Inclusive Growth

WELCOME TO ET PRIME

BROUGTH TO YOU BY
Exclusive Access, Inclusive Growth

Media + communications

1
Strategy

Fighting fake news in the election season: why it is a daunting task in India

As two Indian states, Maharashtra and Haryana, go to the polls on Monday, the Election Commission of India, media platforms, and others gear up for an onslaught on smear and misinformation campaigns. A public outcry has forced many news and social-media networks to monitor their content closely and has also galvanised the authorities, but it’s a hydra-headed menace.

Strategy

YouTube crafts a new strategy, expands into more categories. Can it make it work?

YouTube for the longest time has been the de facto destination for DIY video content and has a giant global footprint. India is a big market and is now at the centre of the platform’s global march to test the waters in new business categories, including subscriptions and original content. Can it make the journey from user-generated content to brand-generated content, taking on the likes of Netflix and Amazon Prime?

Telecom

The war of the rings: Jio clashes with Airtel and Vodafone Idea again

Price wars may be easing, but Jio has opened a new front with Airtel and Vodafone Idea. The battle has now shifted to ring time and interconnection usage charges (IUC). Incumbents allege Jio’s decision to drastically cut ring time is aimed at cutting its IUC burden. Jio rubbishes the claim even as TRAI is trying to find a middle ground. Here’s is what could end the logjam.

[[^message]]

Result

[[/message]] [[#message]]

[[message]]

[[/message]]