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Touching the bottom of the pyramid: how this Chennai-based startup is helping the poor save more

The life of the poor in this country is an everyday battle. Trying to save a part of the measly income is even tougher. Now, a barely year-old startup wants to change that. While most existing microfinance firms and NBFCs only sell financial products, Kaleidofin understands the goals of its customers and with the help of an algorithm comes up with the most suitable financial product.

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