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Consumer

1
FMCG

Stuck in time, Indian sanitary-pad market needs a product shake-up

The biggest business opportunity for sanitary-pad makers in India is still to get women to use pads at all. The focus is on launching lower-cost products and expanding distribution. New brands are coming up with new designs and premium offerings, but brand loyalty and social taboo are holding them back.

FMCG

Stuck in time, Indian sanitary-pad market needs a product shake-up

The biggest business opportunity for sanitary-pad makers in India is still to get women to use pads at all. The focus is on launching lower-cost products and expanding distribution. New brands are coming up with new designs and premium offerings, but brand loyalty and social taboo are holding them back.

Strategy

FreshToHome’s efficient supply chain is keeping the lockdown menu exciting

FreshToHome’s robust supply chain has given it an edge over its competition during the lockdown. Its exhaustive back-end integration, which includes sourcing freshwater fish and poultry directly from fishermen and farmers to ensure quality and freshness, has kept delivery possible during such trying times. However, procuring seafood and red meat is still a challenge.

FMCG

Crouching tiger is the hidden dragon. How kirana stores used novel sourcing and clever approach to inventory to win.

Kirana stores rule the packaged consumer-goods distribution but are derided as inefficient. They have used some of this ‘inefficiency’ and some street-fighting ingenuity to keep the supplies of essential goods flowing. While these positive effects may wane, they surely give the general trade more goodwill, and perhaps even the bargaining clout.

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Result

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