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Advertisement spending to increase by up to 30% as companies push to make up for Covid slump

The month-on-month improvement in consumer spending after the lockdown, expectation of significant revival in discretionary spending during the festive season, and the rush to make up for lost sales during the Covid-19 lockdown are triggering the push toward higher marketing investment.
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22 Sep 2020 3 Mins Read 0 comment
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KOLKATA | MUMBAI: India's largest consumer-facing companies across sectors including LG, Samsung, Maruti Suzuki, Hyundai Motor, Mahindra & Mahindra, Amazon, Flipkart, ITC, Xiaomi, Croma, Voltas, Grofers and Lloyd are going to pull out all the stops on marketing and advertising spending for the festive season, either matching last year's budget or exceeding it by as much as 30%. While
"Due to the changing times, mode of communication is now much more focused to reach consumers," said Tarun Garg, director, sales, marketing and service, Hyundai Motor India. "We are engaging more via digital and virtual communications, events and conferences. With the festive season now approaching, we will continue to invest in innovative, exciting and engaging campaigns both online and offline."
KOLKATA | MUMBAI: India's largest consumer-facing companies across sectors including LG, Samsung, Maruti Suzuki, Hyundai Motor, Mahindra & Mahindra, Amazon, Flipkart, ITC, Xiaomi, Croma, Voltas, Grofers and Lloyd are going to pull out all the stops on marketing and advertising spending for the festive season, either matching last year's budget or exceeding it by as much as 30%. While "Due to the changing times, mode of communication is now much more focused to reach consumers," said Tarun Garg, director, sales, marketing and service, Hyundai Motor India. "We are engaging more via digital and virtual communications, events and conferences. With the festive season now approaching, we will continue to invest in innovative, exciting and engaging campaigns both online and offline."

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