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With the Indian Premier League kicking off, brands queue up to sponsor teams' coffee, hygiene

While the big ticket on-air deals have been inked by broadcaster Star Sports and digital streaming partner Disney Hotstar, brands are picking up team-specific smaller sponsorships despite lack of on-ground audiences and no home ground advantage.
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21 Sep 2020 2 Mins Read 0 comment
AFP
NEW DELHI | MUMBAI: As the world’s most profitable cricket tournament kicked up frenzy over the weekend, brands are queueing up for team sponsorship slots that were unheard of till last season. It’s no longer just merchandise partner and helmet partner. While the big ticket on-air deals have been inked by broadcaster Star Sports and digital streaming partner Disney
with players. You can build more of a story around the franchise and the brand, and a more personalised connection between the two,” he said. Many brands and categories that invested in the IPL see the platform this year as a game changer after a near-six month nationwide lockdown and economic slump. IPG Mediabrands chief executive Shashi Sinha said.
NEW DELHI | MUMBAI: As the world’s most profitable cricket tournament kicked up frenzy over the weekend, brands are queueing up for team sponsorship slots that were unheard of till last season. It’s no longer just merchandise partner and helmet partner. While the big ticket on-air deals have been inked by broadcaster Star Sports and digital streaming partner Disney with players. You can build more of a story around the franchise and the brand, and a more personalised connection between the two,” he said. Many brands and categories that invested in the IPL see the platform this year as a game changer after a near-six month nationwide lockdown and economic slump. IPG Mediabrands chief executive Shashi Sinha said.

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