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Returning to normal: With India - and Indians - opening up, food companies see demand drop

Since April, there has been a surge in demand as consumers filled their grocery carts with many companies ramping up production capacities to meet increased sales. However, marketers said consumers who recoiled from restaurant food earlier have increasingly started ordering on food delivery apps such as Swiggy and Zomato.
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21 Sep 2020 2 Mins Read 0 comment
BCCL
BENGALURU: Leading food companies ITC, Britannia and Parle are facing a reversal of the record high demand between April and June when most Indians hunkered down in their homes due to coronavirus-related restrictions as sales growth tapered from August. Since April, there has been a surge in demand as consumers filled their grocery carts with many companies ramping up
customers expanding the range of products from basic essentials. Our assortment size was also restricted to essentials of 3000 products in April, which has now increased ten times,” said Seshu Kumar, national head - buying and merchandising, BigBasket. Albinder Dhindsa, cofounder of Grofers, said high demand of the last quarter has now stabilised at 30% higher than pre-Covid levels.
BENGALURU: Leading food companies ITC, Britannia and Parle are facing a reversal of the record high demand between April and June when most Indians hunkered down in their homes due to coronavirus-related restrictions as sales growth tapered from August. Since April, there has been a surge in demand as consumers filled their grocery carts with many companies ramping up customers expanding the range of products from basic essentials. Our assortment size was also restricted to essentials of 3000 products in April, which has now increased ten times,” said Seshu Kumar, national head - buying and merchandising, BigBasket. Albinder Dhindsa, cofounder of Grofers, said high demand of the last quarter has now stabilised at 30% higher than pre-Covid levels.

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