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Why global carmakers, Toyota to Ford, go slow on India. The answer is stuck in sub-4 metre cars.

Over the years, the 8% tax differential between small and big cars has increased to over 20%. While the country has economies of scale in smaller cars, the same needs to be extended to bigger ones. Otherwise, it can never be an attractive proposition for global carmakers and becoming an export hub will remain a pipe dream.
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rajivghosh
21 Sep 2020 9 Mins Read 0 comment
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The salvo finally came from Shekar Viswanathan. As the vice-chairman of Toyota’s local unit made it public why the company won’t scale up further in India, auto-industry captains, who off the record often bicker over high taxes, found their voice. “The message we are getting after we have come here and invested money, is that we don’t want
and technology investments. So, the industry finds it difficult to work together and recommend the right policy. The industry-government collaboration has faltered greatly in recent years. It’s time they find the right talent that offers a new perspective, and speaks from a position of logic and deep analysis to formulate the right policies. ( Graphics by Sadhana Saxena)
The salvo finally came from Shekar Viswanathan. As the vice-chairman of Toyota’s local unit made it public why the company won’t scale up further in India, auto-industry captains, who off the record often bicker over high taxes, found their voice. “The message we are getting after we have come here and invested money, is that we don’t want and technology investments. So, the industry finds it difficult to work together and recommend the right policy. The industry-government collaboration has faltered greatly in recent years. It’s time they find the right talent that offers a new perspective, and speaks from a position of logic and deep analysis to formulate the right policies. ( Graphics by Sadhana Saxena)

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