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First-time buyers from small towns may help etailers bag big gains this festive season

​​The season will be dominated by a fight for market share among three big online platforms — Amazon, Walmart-owned Flipkart and new entrant Reliance JioMart. Also expected to gain from the boom in online buying are e-grocers BigBasket and Grofers, furniture etailers such as Pepperfry, beauty and grooming platform Nykaa, and baby care platform FirstCry.
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18 Sep 2020 2 Mins Read 0 comment
Share of mobiles in online retail sales this time could drop to 40-45% compared with 47% last year Agencies
Share of mobiles in online retail sales this time could drop to 40-45% compared with 47% last year
Bengaluru: The online retail industry is expecting strong growth in sales during the upcoming festive season, riding on the back of a surge in first-time shoppers from smaller towns, according to analysts and industry executives who expect the sector to also gain from the pandemic-induced slowdown in offline retail. The season will be dominated by a fight for market
47% last year, said RedSeer, as first-time shoppers from tier II and III cities will primarily splurge on low-cost items. Over 50% of online shoppers this festive season are expected to come from beyond the metros, boosting sales and stoking expectations of the Indian online retail industry ending calendar year 2020 with gross sales growth of 40% at $38 billion.
Bengaluru: The online retail industry is expecting strong growth in sales during the upcoming festive season, riding on the back of a surge in first-time shoppers from smaller towns, according to analysts and industry executives who expect the sector to also gain from the pandemic-induced slowdown in offline retail. The season will be dominated by a fight for market 47% last year, said RedSeer, as first-time shoppers from tier II and III cities will primarily splurge on low-cost items. Over 50% of online shoppers this festive season are expected to come from beyond the metros, boosting sales and stoking expectations of the Indian online retail industry ending calendar year 2020 with gross sales growth of 40% at $38 billion.

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