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How does Maruti drive ahead of its rivals even in a pandemic? Ask its retail twins, Nexa and Arena.

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How does Maruti drive ahead of its rivals even in a pandemic? Ask its retail twins, Nexa and Arena.

The Nexa brand not only helped Maruti move up the value chain, but also provided better margins due to the higher prices of cars it houses. The Arena network, on the other hand, lifted the small-car buying experience for an average Maruti buyer. But does it make sense to have a twin distribution model? Latest numbers show it does.
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c-shobha-mathur
17 Sep 2020 9 Mins Read 0 comment
Maruti Suzuki's Nexa outlet in Green Park, Delhi. BCCL
Maruti Suzuki's Nexa outlet in Green Park, Delhi.
Just another glittery automobile launch event — that’s what one thought before it all began. But as the screen flashed the monochrome logo, the audience was in a flutter. For, the centrepiece wasn’t a car — it was a relatively untried and unproven concept of selling cars in India. That event in July 2015 marked Maruti Suzuki’s entry into the
will subsequently move pan-India. Ahead of the festive season, Maruti at August-end reported an inventory of 80,000 cars across its network. Mid-September a target stock of 30 days is on the cards. But business apart, Maruti insiders are only thinking about one thing – “a vaccine upside and a virus downside”. ( Graphics by Abdul Shafiq)
Just another glittery automobile launch event — that’s what one thought before it all began. But as the screen flashed the monochrome logo, the audience was in a flutter. For, the centrepiece wasn’t a car — it was a relatively untried and unproven concept of selling cars in India. That event in July 2015 marked Maruti Suzuki’s entry into the will subsequently move pan-India. Ahead of the festive season, Maruti at August-end reported an inventory of 80,000 cars across its network. Mid-September a target stock of 30 days is on the cards. But business apart, Maruti insiders are only thinking about one thing – “a vaccine upside and a virus downside”. ( Graphics by Abdul Shafiq)

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