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E-commerce

Shopify is quietly fuelling India’s challenger brands. Now, it needs to nurture the ecosystem.

Independent brands across categories are relying in a big way on D2C websites built on Shopify’s SaaS platform, which automates almost all e-commerce functions for a monthly subscription. However, Shopify will eventually have to find ways to attract small, unorganised brands and expand its potential market to make the subscription model viable.
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16 Sep 2020 10 Mins Read 0 comment
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When the pandemic hit, Gurugram-based food company Slurrp Farm knew what to do. It was “newly digital” but its website was up and running, and it had begun selling via Amazon and Bigbasket, too. Largely dependent on offline so far, co-founder Shauravi Malik made an almost unthinkable decision – moving 50% of Slurrp Farm’s business online. Around 1,400km
action and become an industry standard for anyone wanting to sell online. It will take away some of the wind from potential revenue streams of Amazon and Walmart (Flipkart) in India. The challenge is staying the course and becoming not only No. 1 in India but also expand the entire addressable market itself. ( Graphics by Sadhana Saxena)
When the pandemic hit, Gurugram-based food company Slurrp Farm knew what to do. It was “newly digital” but its website was up and running, and it had begun selling via Amazon and Bigbasket, too. Largely dependent on offline so far, co-founder Shauravi Malik made an almost unthinkable decision – moving 50% of Slurrp Farm’s business online. Around 1,400km action and become an industry standard for anyone wanting to sell online. It will take away some of the wind from potential revenue streams of Amazon and Walmart (Flipkart) in India. The challenge is staying the course and becoming not only No. 1 in India but also expand the entire addressable market itself. ( Graphics by Sadhana Saxena)

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Message from Planet Labs’ eye in the sky: India is a medieval knight in the age of modern warfare

Satellite pictures of the Galwan valley region shared by US-based Planet Labs exposed China backtracking on the agreement with India to disengage. While the images did help India foster its case in shaping global opinion, it also exposes the country’s unpreparedness in advanced technologies. The episode underlines the urgent need to nurture companies in satellite imaging and space technology.

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