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IPL 2020: Advertisers, sponsors to showcase firms that thrived among pandemic

E-commerce operators like Myntra and BigBaskets are voting with their wallets this IPL. Myntra is making its IPL debut as a sponsor of the Royal Challengers Bangalore (RCB) and Mumbai Indians (MI) franchisees, while online grocer BigBasket has come on board this year as a sponsor for Rajasthan Royals (RR), according to the websites of the teams.
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15 Sep 2020 3 Mins Read 0 comment
Then there are online sports platforms like the title sponsor of the lucrative tournament Dream11 and rival Mobile Premier League are going to be highly visible as sponsors of several teams. Agencies
Then there are online sports platforms like the title sponsor of the lucrative tournament Dream11 and rival Mobile Premier League are going to be highly visible as sponsors of several teams.
NEW DELHI: Advertisers and sponsors at this year’s edition of the Indian Premier League (IPL) will showcase the most robust companies and businesses that thrived in the midst of the Covid-19 at India’s most famous sporting carnival of cricket. As the coronavirus prompts a chunk of Indian consumers to shop online amid fears of catching the disease, e-commerce operators
opportunity IPL presents to bring in the right audiences at times like these," said chairman of diversified media buying and advertising group Madison World, Sam Balsara. A Pitch Madison Advertising Mid-Year Report 2020 released late last month forecast that AdEx will recover in the second half of 2020 and grow 60-72% of the first six months of the year.
NEW DELHI: Advertisers and sponsors at this year’s edition of the Indian Premier League (IPL) will showcase the most robust companies and businesses that thrived in the midst of the Covid-19 at India’s most famous sporting carnival of cricket. As the coronavirus prompts a chunk of Indian consumers to shop online amid fears of catching the disease, e-commerce operators opportunity IPL presents to bring in the right audiences at times like these," said chairman of diversified media buying and advertising group Madison World, Sam Balsara. A Pitch Madison Advertising Mid-Year Report 2020 released late last month forecast that AdEx will recover in the second half of 2020 and grow 60-72% of the first six months of the year.

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