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FMCG recovery is fast, but not fast enough to restore pre-Covid level sales

The country's fast moving consumer sector, especially food segment, has been largely insulated from the Covid-induced impact on consumer demand. Yet, sales were impacted due to supply chain restrictions for the initial few weeks followed by mini-lockdowns in certain states, industry insiders said.
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14 Sep 2020 2 Mins Read 0 comment
During the lockdown, ready to eat and packaged products saw a surge in sales after consumers hunkered down in their homes due to coronavirus-related restrictions. Agencies
During the lockdown, ready to eat and packaged products saw a surge in sales after consumers hunkered down in their homes due to coronavirus-related restrictions.
Mumbai | New Delhi: Chief executives of leading global consumer goods companies such as Unilever, Coca-Cola, Pernod Ricard and Mondelez said sales in India are fast recovering but still remain lower than pre-Covid levels. Most companies said they have reached normalised level in terms of manufacturing and distribution. “India, which had one of the strictest lockdowns, has gotten
on the back of lower Covid-19 cases, good crop production, and government stimulus. For instance, Mohit Malhotra, CEO of Dabur, said demand is back on the growth track with key channels in urban markets like chemists, ecommerce and grocery reporting strong performance. "Rural demand continues to outperform and will grow ahead of urban in the coming quarters,” he said.
Mumbai | New Delhi: Chief executives of leading global consumer goods companies such as Unilever, Coca-Cola, Pernod Ricard and Mondelez said sales in India are fast recovering but still remain lower than pre-Covid levels. Most companies said they have reached normalised level in terms of manufacturing and distribution. “India, which had one of the strictest lockdowns, has gotten on the back of lower Covid-19 cases, good crop production, and government stimulus. For instance, Mohit Malhotra, CEO of Dabur, said demand is back on the growth track with key channels in urban markets like chemists, ecommerce and grocery reporting strong performance. "Rural demand continues to outperform and will grow ahead of urban in the coming quarters,” he said.

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