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E-commerce

Bezos lands a left hook: there’s an e-commerce signal from the Flipkart vs. Amazon mobile-sales bout

Winning the mobile sales war is a proxy for muscle in e-commerce. Market-intelligence data suggests Amazon, for the first time, overtook Flipkart in the last quarter in the crucial bout for handset sales. What shifts now that festive season is around the corner?
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15 Sep 2020 8 Mins Read 0 comment
From left, Amit Agarwal, vice-president and country head, Amazon India; Kalyan Krishnamurthy, CEO, Flipkart Getty Images
From left, Amit Agarwal, vice-president and country head, Amazon India; Kalyan Krishnamurthy, CEO, Flipkart
Something unprecedented happened in e-commerce in the last quarter. The sales data gathered by Counterpoint Research showed Amazon, for the first time, sold more mobile phones than Flipkart in April-June. Amazon’s market share in online mobile-phone sales in the last quarter was 47% against Flipkart’s 42%, according to the Hong Kong-headquartered multinational market-intelligence firm, which tracks the electronics industry.
director, Praxis Global Alliance. Indeed, the entry of JioMart, the hardening policy stand of the government, and the economic downturn are challenges for Amazon. But its steady march in mobile-phone sales is a significant win. Amazon and Flipkart did not respond to queries on sales, as they do not comment on third-party data. ( Graphics by Mohammad Arshad)
Something unprecedented happened in e-commerce in the last quarter. The sales data gathered by Counterpoint Research showed Amazon, for the first time, sold more mobile phones than Flipkart in April-June. Amazon’s market share in online mobile-phone sales in the last quarter was 47% against Flipkart’s 42%, according to the Hong Kong-headquartered multinational market-intelligence firm, which tracks the electronics industry. director, Praxis Global Alliance. Indeed, the entry of JioMart, the hardening policy stand of the government, and the economic downturn are challenges for Amazon. But its steady march in mobile-phone sales is a significant win. Amazon and Flipkart did not respond to queries on sales, as they do not comment on third-party data. ( Graphics by Mohammad Arshad)

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