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How desi Youtubers are using India's social landscape to their advantage

These videos, mostly comedy or drama genre, leave the popular comedy channels that focus on an English-speaking, urban audience far behind in subscribers. Khandeshi Movies, for example, has racked up 19.6 million subscribers with just 135 videos.
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12 Sep 2020 8 Mins Read 0 comment
So far, the programme has garnered a whopping 1 billion views on YouTube. BCCL
So far, the programme has garnered a whopping 1 billion views on YouTube.
Chotu ke Golgappe is tangy and even has an aftertaste. The YouTube video showcases the antics of the protagonist using his wits to take over a golgappa stall and his experiences thereafter. Some people might term the comedy loud. But YouTube honoured it for being the top trending video in India in 2019. So far, it has garnered a whopping
logical step. Both Akshay Kumar and Ajay Devgan have featured on Bhadana’s channel. Beniwal has had a role in the Karan Johar production, Student of the Year 2. Ashish Chanchlani, another popular YouTuber who straddles the desi and urban crowds, has made sketches with Shahid Kapoor, Akshay Kumar and rapper Badshah. Maybe it is time to break the screen ceiling.
Chotu ke Golgappe is tangy and even has an aftertaste. The YouTube video showcases the antics of the protagonist using his wits to take over a golgappa stall and his experiences thereafter. Some people might term the comedy loud. But YouTube honoured it for being the top trending video in India in 2019. So far, it has garnered a whopping logical step. Both Akshay Kumar and Ajay Devgan have featured on Bhadana’s channel. Beniwal has had a role in the Karan Johar production, Student of the Year 2. Ashish Chanchlani, another popular YouTuber who straddles the desi and urban crowds, has made sketches with Shahid Kapoor, Akshay Kumar and rapper Badshah. Maybe it is time to break the screen ceiling.

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Message from Planet Labs’ eye in the sky: India is a medieval knight in the age of modern warfare

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