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Boxed-office: how Netflix, Amazon Prime, and Hotstar are calling time on cinema’s hits-and-flops era

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Boxed-office: how Netflix, Amazon Prime, and Hotstar are calling time on cinema’s hits-and-flops era

The pandemic-triggered trend of releasing movies on streaming platforms marks a fundamental rewiring of the moviemaking business. But there will come a time when the lopsided economics of paying high prices to acquire films will come under scrutiny. It will be the moment of reckoning for streaming companies.
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11 Sep 2020 5 Mins Read 0 comment
A security guard walks past a movie theatre in Mumbai closed due to the Covid-19 lockdown. Getty Images
A security guard walks past a movie theatre in Mumbai closed due to the Covid-19 lockdown.
Fahadh Faasil and Mahesh Narayanan hadn’t set out to make a feature film. The isolation of the lockdown was getting to the actor and director duo, and they wanted a creative outlet. C U Soon, a 90-minute Malayalam thriller, in which the story unfolds through chat boxes and video calls on screens of various sizes, was premiered late last month
telecom operator. The need of the hour at that juncture for streaming platforms will be to find a less spendthrift business model. The scale that the platforms are aspiring for before turning their focus on profitability is unclear. But when that happens, the impact will be felt across the moviemaking business. ( Graphic by Sadhana Saxena)
Fahadh Faasil and Mahesh Narayanan hadn’t set out to make a feature film. The isolation of the lockdown was getting to the actor and director duo, and they wanted a creative outlet. C U Soon, a 90-minute Malayalam thriller, in which the story unfolds through chat boxes and video calls on screens of various sizes, was premiered late last month telecom operator. The need of the hour at that juncture for streaming platforms will be to find a less spendthrift business model. The scale that the platforms are aspiring for before turning their focus on profitability is unclear. But when that happens, the impact will be felt across the moviemaking business. ( Graphic by Sadhana Saxena)

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