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Voda Idea needs to back up rebranding with upto $2 billion network investments: Analysts

A refreshed brand alone, they said, would not help the company retain customers or attract new ones, if the telco’s network was weak and its products and services weren’t competitive or comparable with those of Bharti Airtel and Reliance Jio.
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7 Sep 2020 2 Mins Read 0 comment
Since the merger of Vodafone India and Idea two years ago, the user base of lossmaking VIL has crashed to 280 million from 408 million. Agencies
Since the merger of Vodafone India and Idea two years ago, the user base of lossmaking VIL has crashed to 280 million from 408 million.
Kolkata: Vodafone Idea's rebranding exercise has to be backed by an annual capital expenditure of around $2 billion to bolster its 4G network, if the telco is to arrest customer losses and grow revenue market share, say analysts and experts. A refreshed brand alone, they said, would not help the company retain customers or attract new ones, if the
build continuity with the equity and legacy of the past two standalone brands. “This will invariably be a gas guzzler besides becoming a distraction of sorts to the management when VIL is trying to get its house in order, amid a savage telecom battle and a market eroding pandemic,” said Das, who is now a member on Sterlite Technologies’ board.
Kolkata: Vodafone Idea's rebranding exercise has to be backed by an annual capital expenditure of around $2 billion to bolster its 4G network, if the telco is to arrest customer losses and grow revenue market share, say analysts and experts. A refreshed brand alone, they said, would not help the company retain customers or attract new ones, if the build continuity with the equity and legacy of the past two standalone brands. “This will invariably be a gas guzzler besides becoming a distraction of sorts to the management when VIL is trying to get its house in order, amid a savage telecom battle and a market eroding pandemic,” said Das, who is now a member on Sterlite Technologies’ board.

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Message from Planet Labs’ eye in the sky: India is a medieval knight in the age of modern warfare

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