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Consumers increasingly move to SmartTVs as new manufacturers undercut regular pricing

Xiaomi is looking well poised to similarly grab marketshare in India’s Rs 79,000 crore television market. When Mi TVs (Xiaomi’s consumer brand in India) were launched in India in February 2018, smart TVs accounted for 12–15% of the total market. It is now 50%, according to industry estimates.
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5 Sep 2020 9 Mins Read 0 comment
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During the October-December quarter of 2019, Xiaomi overtook Samsung as India’s no. 1 handset brand, after years of snapping at the heels of the dominant Korean brand. In 2019, the Chinese player shipped 43.6 million units, the largest ever by a handset maker, garnering a 28.3% share of the local market. The interesting part about Xiaomi’s market grab was
displays. Even as engineers make all the clever tweaks, companies will have to live with the fact that the competitive advantage is no longer in the labs or the hardware, but services they provide and in gaining mindshare of buyers. And the consumer is beginning to see TVs as a product to be changed as often as a mobile phone.
During the October-December quarter of 2019, Xiaomi overtook Samsung as India’s no. 1 handset brand, after years of snapping at the heels of the dominant Korean brand. In 2019, the Chinese player shipped 43.6 million units, the largest ever by a handset maker, garnering a 28.3% share of the local market. The interesting part about Xiaomi’s market grab was displays. Even as engineers make all the clever tweaks, companies will have to live with the fact that the competitive advantage is no longer in the labs or the hardware, but services they provide and in gaining mindshare of buyers. And the consumer is beginning to see TVs as a product to be changed as often as a mobile phone.

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