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To rule the digital-events space, Paytm Insider must keep innovating and cut third-party dependence

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To rule the digital-events space, Paytm Insider must keep innovating and cut third-party dependence

From high-engagement events such as quizzes and interactive storytelling to exclusive listening parties where the audience picks the next song via poll, the possibilities for new digital-event formats to emerge are now endless. Paytm Insider will have to keep building and upgrading its tech competencies if it wants to take on BookMyShow.
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Swagata
3 Sep 2020 13 Mins Read 0 comment
Image credit: Paytm Insider
Image credit: Paytm Insider
The pandemic has changed the way we consume entertainment. While the first few months of the lockdown spelt doom for the live-entertainment space, digital channels like Facebook Live, Instagram Live, or pay-per-event setup on ticketing platforms such as Paytm Insider and BookMyShow, have offered a new lease of life to the troubled sector. The Event and Entertainment Management Association
entertainment marketplace. For now, Paytm has an advantage of consumer data collated through online-ticket sales and increased collaboration with organisers. But, it will have to keep innovating on the digital front and stay abreast of technology to attract maximum viewers. (Disclaimer: Gaana is the property of Times Internet, which owns and publishes ET Prime.) (Graphics by Sadhana Saxena)
The pandemic has changed the way we consume entertainment. While the first few months of the lockdown spelt doom for the live-entertainment space, digital channels like Facebook Live, Instagram Live, or pay-per-event setup on ticketing platforms such as Paytm Insider and BookMyShow, have offered a new lease of life to the troubled sector. The Event and Entertainment Management Association entertainment marketplace. For now, Paytm has an advantage of consumer data collated through online-ticket sales and increased collaboration with organisers. But, it will have to keep innovating on the digital front and stay abreast of technology to attract maximum viewers. (Disclaimer: Gaana is the property of Times Internet, which owns and publishes ET Prime.) (Graphics by Sadhana Saxena)

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