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E-commerce

Amid consolidation, a single 1mg stays the course on digital health hub, but is willing to mingle

In the last 10 days, the online pharmacy sector has seen a flurry of activity, with the entry of Amazon and Reliance Retail, and the merger of PharmEasy and Medlife. The last well-known player in the group, 1mg, has aspiration beyond e-pharmacy.
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27 Aug 2020 7 Mins Read 0 comment
Image credit: courtesy of 1mg
Image credit: courtesy of 1mg
On Saturday, August 22, around 11am, a Twitter trend was gaining momentum. “Illegal Amazon Epharmacy” appeared as the seventh-largest Twitter trend in India. Most of the tweets had shared a link to one of three articles — a Forbes report on Amazon US; a two-year-old news story from NDTV about the Narcotics Control Bureau nabbing the owner of a fly-by-night
tests done, get medicines, follow up.” In tune with that, pharmacy is a good hook to get customers, but is a low-margin business. However, if it can also help cross-sell more products and increase the basket size, India might well get its first unicorn of the digital-healthcare sector. ( Research support by Rochelle Britto; graphics by Mohammad Arshad)
On Saturday, August 22, around 11am, a Twitter trend was gaining momentum. “Illegal Amazon Epharmacy” appeared as the seventh-largest Twitter trend in India. Most of the tweets had shared a link to one of three articles — a Forbes report on Amazon US; a two-year-old news story from NDTV about the Narcotics Control Bureau nabbing the owner of a fly-by-night tests done, get medicines, follow up.” In tune with that, pharmacy is a good hook to get customers, but is a low-margin business. However, if it can also help cross-sell more products and increase the basket size, India might well get its first unicorn of the digital-healthcare sector. ( Research support by Rochelle Britto; graphics by Mohammad Arshad)

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