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Digital economy

Silver lining in the cloud: SaaS startups spread wings amid pandemic

Consumer Internet produced 80% of India’s unicorns in the past decade, but the next decade may see a shift in that trend. The balance is already tilting towards software-product startups, and the pandemic is creating a perfect storm. Many see SaaS as India’s next software frontier after IT services.
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20 Aug 2020 7 Mins Read 0 comment
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Sometime in July, around 3am Indian time, the founders of a Mumbai-based SaaS startup were on a Zoom call with the partners of a venture-capital (VC) firm on Sand Hill Road, Silicon Valley. The call lasted 90 minutes. The VC firm, Greylock Partners, hardly has a presence in India, but that might change soon. “I’m seeing a rise in India-based
inside-sales organisation for these companies, which Freshworks has shown. You do not have to make a bloated organisation in the beginning. The productivity of Freshworks’ inside-sales team in Chennai is almost similar to that of such teams in San Francisco. The cost difference is 5x,” he says. ( With inputs from Shishir Prasad) (Graphic by Mohammad Arshad)
Sometime in July, around 3am Indian time, the founders of a Mumbai-based SaaS startup were on a Zoom call with the partners of a venture-capital (VC) firm on Sand Hill Road, Silicon Valley. The call lasted 90 minutes. The VC firm, Greylock Partners, hardly has a presence in India, but that might change soon. “I’m seeing a rise in India-based inside-sales organisation for these companies, which Freshworks has shown. You do not have to make a bloated organisation in the beginning. The productivity of Freshworks’ inside-sales team in Chennai is almost similar to that of such teams in San Francisco. The cost difference is 5x,” he says. ( With inputs from Shishir Prasad) (Graphic by Mohammad Arshad)

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