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Tata Comms pegs strategy on solutions approach for customers to make most of lockdown demand boost

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Tata Comms pegs strategy on solutions approach for customers to make most of lockdown demand boost

Tata Communications is an enterprise focused company and that is the lens with which we saw the customer. I felt we can become more relevant if we can change the organisation, stitch the product silos together as solutions and present it with a service wrap. Our teams were raring to go with a chance like this.
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16 Aug 2020 4 Mins Read 0 comment
Tata Communications has prepared to ride the demand wave, reorienting itself as a service provider for clients, and creating new solutions, said MD & CEO Amur Lakshminarayanan. BCCL
Tata Communications has prepared to ride the demand wave, reorienting itself as a service provider for clients, and creating new solutions, said MD & CEO Amur Lakshminarayanan.
Twenty-five years back, Videsh Sanchar Nigam Ltd, now known as Tata Communications Ltd, had started the Internet revolution of India as the first Internet Service Provider of the country. With demand for connectivity sky rocketing during the lockdown, Tata Communications has prepared to ride the demand wave, reorienting itself as a service provider for clients, and creating new solutions, said
it resulted in the new strategy that we announced. We wanted to deliver the best customer experience with the right cost structures. As and when new pieces of the strategy became clear we started rolling them out from January, even as we made presentations to the board on the strategy. Read More: Can Tata Communications sustain its turnaround?
Twenty-five years back, Videsh Sanchar Nigam Ltd, now known as Tata Communications Ltd, had started the Internet revolution of India as the first Internet Service Provider of the country. With demand for connectivity sky rocketing during the lockdown, Tata Communications has prepared to ride the demand wave, reorienting itself as a service provider for clients, and creating new solutions, said it resulted in the new strategy that we announced. We wanted to deliver the best customer experience with the right cost structures. As and when new pieces of the strategy became clear we started rolling them out from January, even as we made presentations to the board on the strategy. Read More: Can Tata Communications sustain its turnaround?

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