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Strategy

WOW has broken into personal care’s big league. But it needs capital to become a house of brands.

Besides its sharp focus on long-term marketing and brand-building initiatives, WOW’s success may be attributed to many factors, including its ability to fill a large product gap at the right price. But with competition intensifying in the personal-care segment, the startup will have to build more scale to maintain its lead.
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4 Aug 2020 7 Mins Read 0 comment
Founding members of WOW Skin Science (from left) Ashwin Sokke, Arvind Sokke, Karan Chowdhary, and Manish Chowdhary. BCCL
Founding members of WOW Skin Science (from left) Ashwin Sokke, Arvind Sokke, Karan Chowdhary, and Manish Chowdhary.
Even as many businesses across sectors are forced to go back to the drawing board to reassess their strategies as they struggle to survive in the post-pandemic world, a Bengaluru-based startup has been silently making great strides. In a market characterised by stiff competition, the rise of bootstrapped consumer-Internet brand WOW Skin Science has been nothing short of meteoric.
should be agnostic to distribution channels... They should use whichever channel allows them to reach consumers. Take for instance Coca-Cola: the product is available from roadside stores to five-star hotels. Coca-Cola is not choosing the channel. The moment you start thinking in terms of channels, you limit your potential,” says Wazir Advisors’ Sahni. ( Graphics by Mohammad Arshad)
Even as many businesses across sectors are forced to go back to the drawing board to reassess their strategies as they struggle to survive in the post-pandemic world, a Bengaluru-based startup has been silently making great strides. In a market characterised by stiff competition, the rise of bootstrapped consumer-Internet brand WOW Skin Science has been nothing short of meteoric. should be agnostic to distribution channels... They should use whichever channel allows them to reach consumers. Take for instance Coca-Cola: the product is available from roadside stores to five-star hotels. Coca-Cola is not choosing the channel. The moment you start thinking in terms of channels, you limit your potential,” says Wazir Advisors’ Sahni. ( Graphics by Mohammad Arshad)

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