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IPL 2020: Star India will have to rework its strategy to hit the INR3,000 crore revenue target

With the postponement of the IPL because of the pandemic, Star India’s plans have not panned out as expected. As a result, the broadcaster will have to rework its revenue projection. Fortunately for it, the cricket tourney has been rescheduled in the festive season and the viewership for its OTT platform has gone up dramatically during the lockdown.
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Swagata
3 Aug 2020 9 Mins Read 0 comment
The Mumbai Indians team celebrates after winning the IPL 2019 title; image credit: Disney+Hotstar
The Mumbai Indians team celebrates after winning the IPL 2019 title; image credit: Disney+Hotstar
For the past 12 years, the Indian Premier League (IPL) has been the golden goose for broadcasters, helping them rake in moolah through television, digital advertising, and sponsorship sales. The tournament has not only changed the way cricket is consumed in India but has also become the prized possession of a broadcaster’s kitty due to its massive following.
it will get a chance to have a good season.” In the current volatile market, it is important for Star India to generate all-round excitement and help elevate the sentiment. The company will have to focus on all aspects of marketing — online and offline — in a quick, efficient way. ( Graphics by Mohammad Arshad)
For the past 12 years, the Indian Premier League (IPL) has been the golden goose for broadcasters, helping them rake in moolah through television, digital advertising, and sponsorship sales. The tournament has not only changed the way cricket is consumed in India but has also become the prized possession of a broadcaster’s kitty due to its massive following. it will get a chance to have a good season.” In the current volatile market, it is important for Star India to generate all-round excitement and help elevate the sentiment. The company will have to focus on all aspects of marketing — online and offline — in a quick, efficient way. ( Graphics by Mohammad Arshad)

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