linkedin
BROUGHT TO YOU BY
Exclusive Access, Inclusive Growth

WELCOME TO ET PRIME

BROUGTH TO YOU BY
Exclusive Access, Inclusive Growth
ET Prime
SECTIONS

Strategy

Inside CRED: Freecharge founder’s ‘contrarian’ bet needs definition, monetisation plan, and speed

font size
FONT SIZE
save
SAVE
saved
SAVED
Gift this article
GIFT ARTICLE
Strategy

Inside CRED: Freecharge founder’s ‘contrarian’ bet needs definition, monetisation plan, and speed

Kunal Shah’s CRED started with affluent credit-card users and made reward points its USP. After 20 months, it’s trying everything from credit-line to rent-pay products. It’s now eyeing insurance and classifieds, and a distribution-first business, targeting 75% of credit-card users. Members say CRED’s rewards programme is losing sheen. Is the Sequoia-funded company taking too many detours to success?
font size
FONT SIZE
save
SAVE
saved
SAVED
Gift this article
GIFT ARTICLE
artisingh
3 Aug 2020 15 Mins Read 1 comments
Kunal Shah, founder and CEO, CRED; image credit: imaging ET
Kunal Shah, founder and CEO, CRED; image credit: imaging ET
A fintech startup? A lifestyle product? A data business? A digital-marketing company? Suppliant questions plead CRED for an answer. But then, in CRED founder and serial entrepreneur Kunal Shah’s words: “Why to have a label in life”. Okay, give up now, stupid questions. But what about having a stated business and monetisation model? In
is considering allowing some deviation later on. “Our only target right now is to create a distribution-first [business] and [we] would love to have 75% of credit-card users. From next year, I can tell you people will not have to discuss monetisation and it will be visible for everyone to see,” he sums up. ( Graphics by Sadhana Saxena)
A fintech startup? A lifestyle product? A data business? A digital-marketing company? Suppliant questions plead CRED for an answer. But then, in CRED founder and serial entrepreneur Kunal Shah’s words: “Why to have a label in life”. Okay, give up now, stupid questions. But what about having a stated business and monetisation model? In is considering allowing some deviation later on. “Our only target right now is to create a distribution-first [business] and [we] would love to have 75% of credit-card users. From next year, I can tell you people will not have to discuss monetisation and it will be visible for everyone to see,” he sums up. ( Graphics by Sadhana Saxena)

The latest from ET Prime is now on Telegram. To subscribe to our Telegram newsletter click here.

Gift this story

YOU CAN GIFT 0 MORE STORIES THIS MONTH

Maximum 10 Email IDs allowed

300 characters remaining

Gift Sent Successfully

Limit Reached
Limit Reached

You’ve gifted all the 0 articles from your monthly gift bucket!

Please come back next month.

0 more articles will be waiting for you in your gift bucket.

CONTRIBUTORS WHO HAVE COMMENTED ON THIS STORY

Current Edition

[[^message]]

Result

[[/message]] [[#message]]

[[message]]

[[/message]]