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Swiggy and Zomato are bringing alcohol to the doorstep, but retailers are not in high spirits

Liquor stores question the need to add one more layer to the distribution ecosystem when they can do home delivery themselves. Even in developed countries, the demand for alcohol via online channels is low. Will doorstep delivery of liquor by aggregators have enough takers in India?
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shaboridas
27 Jul 2020 13 Mins Read 0 comment
After lockdown 3.0, many state governments allowed food aggregators and tech platforms to start online delivery of alcohol. Getty Images
After lockdown 3.0, many state governments allowed food aggregators and tech platforms to start online delivery of alcohol.
Stay at home and enjoy your drink — restaurant aggregators want their customers, stuck in the four walls of lockdown, to remain in high spirits. The likes of Swiggy and Zomato are now delivering alcohol in a few states. This is the first time non-alcobev (alcoholic beverage) players in India have been permitted to bring liquor to the doorstep.
provides a convenience-led shopping model. This enables a lot of industries, which would have otherwise spent considerable time to come up with a complex distribution infrastructure, to start reaching out to consumers,” concludes Siddharth Wadia, director and general manager (India, Middle East and North Africa region) of Jack Daniel’s whiskey maker Brown Forman. ( Graphics by Mohammad Arshad)
Stay at home and enjoy your drink — restaurant aggregators want their customers, stuck in the four walls of lockdown, to remain in high spirits. The likes of Swiggy and Zomato are now delivering alcohol in a few states. This is the first time non-alcobev (alcoholic beverage) players in India have been permitted to bring liquor to the doorstep. provides a convenience-led shopping model. This enables a lot of industries, which would have otherwise spent considerable time to come up with a complex distribution infrastructure, to start reaching out to consumers,” concludes Siddharth Wadia, director and general manager (India, Middle East and North Africa region) of Jack Daniel’s whiskey maker Brown Forman. ( Graphics by Mohammad Arshad)

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