linkedin
BROUGHT TO YOU BY
Exclusive Access, Inclusive Growth

WELCOME TO ET PRIME

BROUGTH TO YOU BY
Exclusive Access, Inclusive Growth
ET Prime
SECTIONS

Strategy

Facebook launches its mission to make WhatsApp a big money-making venture. It’s not just about Jio.

font size
FONT SIZE
save
SAVE
saved
SAVED
Gift this article
GIFT ARTICLE
Strategy

Facebook launches its mission to make WhatsApp a big money-making venture. It’s not just about Jio.

Facebook is ready to tap the business potential of WhatsApp. An India-centric monetisation plan is being carefully crafted and many steps are being unveiled. Facebook plans to make WhatsApp a money-spinner by connecting India’s businesses — including its 63 million MSMEs, and even local kirana stores — with customers. The tie-up with Jio will help, but that’s not the whole story.
font size
FONT SIZE
save
SAVE
saved
SAVED
Gift this article
GIFT ARTICLE
zzsandhya-sharma
21 Jul 2020 10 Mins Read 2 comments
WhatsApp Business has 50 million users, of which 15 million are in India. Getty Images
WhatsApp Business has 50 million users, of which 15 million are in India.
In some ways, it’s a signal of intent. WhatsApp is finally getting down to business. The messaging platform is trying to build a compelling business proposition in emerging markets globally. And India, with over 400 million users, tops its priority list. In March, ICICI Bank joined hands with WhatsApp to offer banking services on its platform. It will
Pay by its side. On Monday, Amazon’s CEO Jeff Bezos announced a commitment to export USD10 billion “Make in India” products by 2025. Clearly, it’ll be a challenge for Facebook to make WhatsApp a compelling business proposition. But it helps that WhatsApp is a monster brand in emerging markets, especially India. ( Graphics by Mohammad Arshad)
In some ways, it’s a signal of intent. WhatsApp is finally getting down to business. The messaging platform is trying to build a compelling business proposition in emerging markets globally. And India, with over 400 million users, tops its priority list. In March, ICICI Bank joined hands with WhatsApp to offer banking services on its platform. It will Pay by its side. On Monday, Amazon’s CEO Jeff Bezos announced a commitment to export USD10 billion “Make in India” products by 2025. Clearly, it’ll be a challenge for Facebook to make WhatsApp a compelling business proposition. But it helps that WhatsApp is a monster brand in emerging markets, especially India. ( Graphics by Mohammad Arshad)

The latest from ET Prime is now on Telegram. To subscribe to our Telegram newsletter click here.

Gift this story

YOU CAN GIFT 0 MORE STORIES THIS MONTH

Maximum 10 Email IDs allowed

300 characters remaining

Gift Sent Successfully

Limit Reached
Limit Reached

You’ve gifted all the 0 articles from your monthly gift bucket!

Please come back next month.

0 more articles will be waiting for you in your gift bucket.

CONTRIBUTORS WHO HAVE COMMENTED ON THIS STORY

Current Edition

[[^message]]

Result

[[/message]] [[#message]]

[[message]]

[[/message]]