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Decoding Nazara’s majority-stake acquisition in Kiddopia: how gaming and ed-tech found common ground

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Decoding Nazara’s majority-stake acquisition in Kiddopia: how gaming and ed-tech found common ground

Nazara wanted to be present in every stage of a gamer’s lifecycle. Moreover, it realised that there was no value in keeping kids away from digital experiences. Rather, it made sense to provide them with wholesome content, digitally. Kiddopia just fit the bill.
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debleena-majumdar
20 Jul 2020 7 Mins Read 0 comment
(From left) Anupam Dhanuka (co-founder and CEO, Kiddopia); Anshu Dhanuka (co-founder and CPO, Kiddopia); and Nitish Mittersain (founder and managing director, Nazara Technologies). Image credit: Nazara Technologies
(From left) Anupam Dhanuka (co-founder and CEO, Kiddopia); Anshu Dhanuka (co-founder and CPO, Kiddopia); and Nitish Mittersain (founder and managing director, Nazara Technologies). Image credit: Nazara Technologies
As children, many have read the books by Dr. Seuss (Theodor Geisel). The series of books that has captured the imagination of children across generations and languages started off with a simple brief: break away from the humdrum style of the children’s books of the day and create something that first-graders could not put down. The challenge for Dr. Seuss
1% of its market potential. With OTT players becoming popular, the subscription model is catching on. Meanwhile, the growth in e-sports and real-money games, where Nazarahas been conservative so far, is also expected to continue. If these trends sustain, ed-tech, especially kids’ ed-tech, could find new partners in gaming companies like Nazara. ( Graphics by Mohammad Arshad)
As children, many have read the books by Dr. Seuss (Theodor Geisel). The series of books that has captured the imagination of children across generations and languages started off with a simple brief: break away from the humdrum style of the children’s books of the day and create something that first-graders could not put down. The challenge for Dr. Seuss 1% of its market potential. With OTT players becoming popular, the subscription model is catching on. Meanwhile, the growth in e-sports and real-money games, where Nazarahas been conservative so far, is also expected to continue. If these trends sustain, ed-tech, especially kids’ ed-tech, could find new partners in gaming companies like Nazara. ( Graphics by Mohammad Arshad)

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