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Ed-tech

The big digital shift: Coaching firms get ready to take on ed-tech majors Byju’s, Unacademy

While offline players like Aakash Education, CL Educate and FIITJEE prepare for a bruising battle with cash-rich ed-tech firms, the critical question remains – is the migration from physical touch, high-value and high-premium, to a low-touch digital delivery a sustainable shift?
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17 Jul 2020 5 Mins Read 1 comments
An online class in progress. Traditional coaching institutes have roped in top tech talents to strengthen their online play. Getty Images
An online class in progress. Traditional coaching institutes have roped in top tech talents to strengthen their online play.
The pandemic has opened up a unique opportunity for classroom-based learning providers to take on ed-tech majors, Byju’s and Unacademy, by strengthening their online presence. Aakash Education Services (AES), CL Educate and FIITJEE, among the largest players, which together have enrolled more than 400,000 students last year alone, are trying to navigate a tricky landscape though, as the
Network connectivity continues to be an issue. “Students faced huge drawbacks; they did not have great Internet connectivity, electricity or even learning devices. The study environment (online) has also changed, because when they came to our classes, we provided them with space and tools that they needed,” Chaudhry of AES says. ( Graphic by Sadhana Saxena)
The pandemic has opened up a unique opportunity for classroom-based learning providers to take on ed-tech majors, Byju’s and Unacademy, by strengthening their online presence. Aakash Education Services (AES), CL Educate and FIITJEE, among the largest players, which together have enrolled more than 400,000 students last year alone, are trying to navigate a tricky landscape though, as the Network connectivity continues to be an issue. “Students faced huge drawbacks; they did not have great Internet connectivity, electricity or even learning devices. The study environment (online) has also changed, because when they came to our classes, we provided them with space and tools that they needed,” Chaudhry of AES says. ( Graphic by Sadhana Saxena)

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