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JioMart wants to revolutionise the e-grocery space. It’s starting with the humble kiranas

A digitised store is a goldmine of hyperlocal information. With a large size of actual kirana-store customers, B2B e-commerce platforms have a robust database of real sales, instead of estimates, that can be monetised in several ways. This is one of the biggest revenue streams for any company taking the kirana store online.
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soumyagupta
16 Jul 2020 12 Mins Read 6 comments
JioMart was launched in May as an app and website to order essentials; image credits: Jio
JioMart was launched in May as an app and website to order essentials; image credits: Jio
It’s a done deal. Google will invest INR33,737 crore in Jio Platforms for a 7.73% equity stake at a valuation of INR4.36 lakh crore, making it the 13th investor for Reliance Industries in a little over two months. Now along with Google, 12 other marquee investors, including Facebook, which invested INR43,574 crore for a 9.99% stake, have
they have similar bargaining power over FMCG manufacturers.” Concentrated bargaining power creates an ecosystem where retailers are consolidated, margin structures are simplified, and – as a microeconomics rule – prices usually rise. All of this, hypothetically, is money in Reliance’s pocket. (With inputs from Priyanka Salve and Shishir Prasad) ( Graphics by Mohammad Arshad)
It’s a done deal. Google will invest INR33,737 crore in Jio Platforms for a 7.73% equity stake at a valuation of INR4.36 lakh crore, making it the 13th investor for Reliance Industries in a little over two months. Now along with Google, 12 other marquee investors, including Facebook, which invested INR43,574 crore for a 9.99% stake, have they have similar bargaining power over FMCG manufacturers.” Concentrated bargaining power creates an ecosystem where retailers are consolidated, margin structures are simplified, and – as a microeconomics rule – prices usually rise. All of this, hypothetically, is money in Reliance’s pocket. (With inputs from Priyanka Salve and Shishir Prasad) ( Graphics by Mohammad Arshad)

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