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Fashion

Agile fashion startups have an edge over offline-dependent bigger brands

Consumers who preferred shopping offline are reconsidering their choice in the post-pandemic world. While old-school fashion brands continue to rely on store-based retailing, the stores remain empty. Whereas smaller players, with their agile business models and effective online presence, have a better chance at surviving the crisis.
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shaboridas
13 Jul 2020 8 Mins Read 1 comments
Representative image Getty Images
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The pandemic has severely impacted some of the categories of consumer business. Remember the office wear, wedding wear, and how important these expenses used to be? Well, when was the last time you even looked at those clothes sitting in your wardrobe? While offices continue to operate at 33% strength for the foreseeable future, and video calls are
Any traditional business, which doesn’t use data, as real tools of business, will not exist 10-15 years from now, adds Sundaram. “Because the competition will wipe them out. The need for digitisation of businesses just got escalated because of the pandemic, however, it was moving in this direction as it is,” he concludes. (Graphic by Sadhana Saxena)
The pandemic has severely impacted some of the categories of consumer business. Remember the office wear, wedding wear, and how important these expenses used to be? Well, when was the last time you even looked at those clothes sitting in your wardrobe? While offices continue to operate at 33% strength for the foreseeable future, and video calls are Any traditional business, which doesn’t use data, as real tools of business, will not exist 10-15 years from now, adds Sundaram. “Because the competition will wipe them out. The need for digitisation of businesses just got escalated because of the pandemic, however, it was moving in this direction as it is,” he concludes. (Graphic by Sadhana Saxena)

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