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Zee5 wants to become a super-app. But the ambitious journey needs robust financial support

Having created a strong base in Originals and regional content, catch-up, live news, and movies, Zee5 is now expanding its reach in other formats. It aims to become a super-app, offering everything under one umbrella, and is harnessing the power of content, technology, and data. But does it have the financial backing to pull off this massive plan?
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Swagata
10 Jul 2020 11 Mins Read 0 comment
Image credit: Zee5
Image credit: Zee5
While the pandemic spelled doom for most sectors, a few businesses like online gaming and OTT platforms have benefitted from the situation. As millions of Indians are stuck at home, digital platforms have become their primary source of entertainment. No wonder, the competition has got intense with over 30 OTT platforms vying for viewers’ attention. But
that subscription revenue (from channel-subscription fees along with digital revenue) has been rising rapidly (Zee does not disclose revenue break-up by TV and digital media). Zee5 has the opportunity and the intent. All it needs is timely execution and robust financial backing in its journey to become a super-app. ( With additional inputs from Soumya Gupta)
While the pandemic spelled doom for most sectors, a few businesses like online gaming and OTT platforms have benefitted from the situation. As millions of Indians are stuck at home, digital platforms have become their primary source of entertainment. No wonder, the competition has got intense with over 30 OTT platforms vying for viewers’ attention. But that subscription revenue (from channel-subscription fees along with digital revenue) has been rising rapidly (Zee does not disclose revenue break-up by TV and digital media). Zee5 has the opportunity and the intent. All it needs is timely execution and robust financial backing in its journey to become a super-app. ( With additional inputs from Soumya Gupta)

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