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Logistics

Truck aggregator BlackBuck reinvents business model. It’s a battle to stay relevant in tough times.

The timing of the move, amid the ruins of the pandemic, is certainly intriguing. Is it a natural business progression to finally becoming a real marketplace, or is it the struggle to conserve cash and remain relevant in these tough times? Perhaps both. Founder Rajesh Yabaji says “road to recovery is steep” for logistics. It’s bad news for the economy.
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taslima-khan1
9 Jul 2020 12 Mins Read 6 comments
BlackBuck's co-founder Rajesh Yabaji BCCL
BlackBuck's co-founder Rajesh Yabaji
“But the road to recovery is steep and there’s a lot that needs to fall in place for the sector to see a recovery to pre-Covid levels.” It was an honest assessment of the ground realities by Rajesh Yabaji, founder and CEO of India’s largest (online) truck aggregator, BlackBuck, in a blog post. The startup finds itself in
years to break the WhatsApp networks and make the marketplace the go-to place for shippers and truckers. Cracking the market, and becoming and staying profitable, the holy grail for any startup including BlackBuck, then, may be some distance away. In the meantime, the challenge is to stay relevant. ( Research support by Rochelle Britto; graphics by Mohammad Arshad)
“But the road to recovery is steep and there’s a lot that needs to fall in place for the sector to see a recovery to pre-Covid levels.” It was an honest assessment of the ground realities by Rajesh Yabaji, founder and CEO of India’s largest (online) truck aggregator, BlackBuck, in a blog post. The startup finds itself in years to break the WhatsApp networks and make the marketplace the go-to place for shippers and truckers. Cracking the market, and becoming and staying profitable, the holy grail for any startup including BlackBuck, then, may be some distance away. In the meantime, the challenge is to stay relevant. ( Research support by Rochelle Britto; graphics by Mohammad Arshad)

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