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Food-tech

Zomato gives Gold a Pro makeover, but the blockbuster product has lost its sheen

Hailed as a major product innovation in the dining-out space, Zomato Gold soon fell out of favour with restaurants and customers. While the company managed to save it for a year, the negative news flow is too much to carry on with it now. With Pro, Zomato wants to turn a new leaf. Will this really change anything?
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disha-sharma
8 Jul 2020 8 Mins Read 6 comments
Courtesy of Zomato
Courtesy of Zomato
The pandemic has forced Zomato to take a relook at its Gold product – something that restaurants have been trying for long. The Covid-19 outbreak and subsequent lockdown has left many eateries struggling for survival. Industry reports estimate that 40% of restaurants in India will never open again. Some of the most iconic food joints, such as Café
cohesive product that has equal focus on restaurants, much like how restaurants had to transform themselves in the pandemic. Now, the question is: will Pro too face the music from restaurants for its predatory practices? ( Disclaimer: Dineout is a property of Times Internet, which owns and publishes ET Prime.) ( Graphic by Mohammad Arshad)
The pandemic has forced Zomato to take a relook at its Gold product – something that restaurants have been trying for long. The Covid-19 outbreak and subsequent lockdown has left many eateries struggling for survival. Industry reports estimate that 40% of restaurants in India will never open again. Some of the most iconic food joints, such as Café cohesive product that has equal focus on restaurants, much like how restaurants had to transform themselves in the pandemic. Now, the question is: will Pro too face the music from restaurants for its predatory practices? ( Disclaimer: Dineout is a property of Times Internet, which owns and publishes ET Prime.) ( Graphic by Mohammad Arshad)

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