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Rural demand could revive auto sales. Kia is getting ready to drive Sonet.

Kia is placing its next bet on the sub-INR10 lakh SUV segment. Sonet has been specially designed for the Indian market. The company says it needs a car in the compact segment to compete with the likes of Hyundai Venue and Maruti Suzuki Vitara Brezza.
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c-shobha-mathur
3 Jul 2020 9 Mins Read 0 comment
Kia Motors India reveals the Sonet compact SUV concept at Auto Expo 2020; image credit: Kia Motors India
Kia Motors India reveals the Sonet compact SUV concept at Auto Expo 2020; image credit: Kia Motors India
In August 2019, when Kia Motors marked its India entry with its mid-sized SUV Seltos, it turned heads with a “ badass design ” and new-age features. It quickly pipped well-oiled players with sparkly sales numbers and went on to become the No.3 carmaker in the country during the two concluding months of FY20. Kia had planned to bring
its launch. Kia can make a small comeback in FY22 with a respectable rank.” Sonet is expected to do similar numbers as Hyundai Venue, and with the Vitara Brezza discontinuing its diesel variant, Kia’s compact SUV can plug this gap. Gupta expects the Sonet to rustle up 4,000-5,000 units per month to start with. (Graphics by Sadhana Saxena)
In August 2019, when Kia Motors marked its India entry with its mid-sized SUV Seltos, it turned heads with a “ badass design ” and new-age features. It quickly pipped well-oiled players with sparkly sales numbers and went on to become the No.3 carmaker in the country during the two concluding months of FY20. Kia had planned to bring its launch. Kia can make a small comeback in FY22 with a respectable rank.” Sonet is expected to do similar numbers as Hyundai Venue, and with the Vitara Brezza discontinuing its diesel variant, Kia’s compact SUV can plug this gap. Gupta expects the Sonet to rustle up 4,000-5,000 units per month to start with. (Graphics by Sadhana Saxena)

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Sustainability scorecard: Top NSE companies understand the letter of the law better than its spirit
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Sustainability scorecard: Top NSE companies understand the letter of the law better than its spirit

Compliances and disclosures in the area of governance seem far better than in environment and social, where rules are yet to be codified. ESG (environment, social, and governance) standards and processes, therefore, need to be uniform and implemented well for companies to ensure long-term sustainability and enjoy high levels of investor confidence. Voluntary disclosures don’t work.

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