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Indian video apps need to fix their tech and interface fast to fill the void left by TikTok

TikTok’s ban in India has opened up opportunities for local video-sharing social platforms like ShareChat, Roposo, and Trell. But to take advantage of the situation, these firms will have to match TikTok in technology, features, and financial heft. They must also provide an ecosystem that supports top content creators.
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3 Jul 2020 9 Mins Read 2 comments
Youths act in front of a mobile phone camera while making a TikTok video on February 14, 2020. Getty Images
Youths act in front of a mobile phone camera while making a TikTok video on February 14, 2020.
Hailed as the ‘truly democratic’ social-media platform, TikTok had become home to fans of 15-second videos made by everyone, from actors like Shilpa Shetty to young, newly famous content creators from India’s smaller cities and towns. That ecosystem was jolted when the government decided to ban 59 apps from China, including TikTok and its sister apps, Helo and Bigo
hardly permanent, and it is unclear if this one will be. This opportunity is not forever and TikTok’s competitors know that. They aren’t just racing to fill in a void left by this ban, but also against Google and Facebook, to direct the user-generated content ecosystem their way. But time is running out. ( Graphics by Mohammad Arshad)
Hailed as the ‘truly democratic’ social-media platform, TikTok had become home to fans of 15-second videos made by everyone, from actors like Shilpa Shetty to young, newly famous content creators from India’s smaller cities and towns. That ecosystem was jolted when the government decided to ban 59 apps from China, including TikTok and its sister apps, Helo and Bigo hardly permanent, and it is unclear if this one will be. This opportunity is not forever and TikTok’s competitors know that. They aren’t just racing to fill in a void left by this ban, but also against Google and Facebook, to direct the user-generated content ecosystem their way. But time is running out. ( Graphics by Mohammad Arshad)

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