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Automobile

Maruti sees V-shaped recovery in auto sales. But high prices, low affordability pose challenges.

As the country emerges from a prolonged lockdown, customer walk-ins, enquiries, and bookings are slowly picking up. But the pandemic has changed everything from consumer behaviour to disposable incomes and availability of credit, thereby making the road to recovery laden with challenges.
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rajivghosh
22 Jun 2020 7 Mins Read 4 comments
Maruti Suzuki's showroom post Covid-19 pandemic; image credit: Maruti Suzuki via Flickr
Maruti Suzuki's showroom post Covid-19 pandemic; image credit: Maruti Suzuki via Flickr
More than two months since the novel coronavirus slammed the brakes on the automobile sector, India’s largest carmaker, Maruti Suzuki, is betting on a V-shaped recovery in industry volumes in the second half of the financial year on the back of pent-up demand. With the country emerging from a prolonged lockdown in a phased manner, customer walk-ins, enquiries, and
is now likely to be more cost conscious and with companies making efforts to reduce travel expenses in the age of remote working, many customers may warm up to petrol vehicles. And it would once again put Maruti Suzuki, which does not have a diesel powertrain in its portfolio currently, in an advantageous position. (Graphics by Mohammad Arshad)
More than two months since the novel coronavirus slammed the brakes on the automobile sector, India’s largest carmaker, Maruti Suzuki, is betting on a V-shaped recovery in industry volumes in the second half of the financial year on the back of pent-up demand. With the country emerging from a prolonged lockdown in a phased manner, customer walk-ins, enquiries, and is now likely to be more cost conscious and with companies making efforts to reduce travel expenses in the age of remote working, many customers may warm up to petrol vehicles. And it would once again put Maruti Suzuki, which does not have a diesel powertrain in its portfolio currently, in an advantageous position. (Graphics by Mohammad Arshad)

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