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Marketers sidestep China companies following anti-China sentiment on social media

An independent digital agency head told ET that some of his clients had already asked him to with draw ads from TikTok. There has been a drop in user engagement on Chinese social media platforms following the anti-China sentiment.
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20 Jun 2020 2 Mins Read 0 comment
AFP
NEW DELHI | MUMBAI: Chinese apps such as TikTok are expected to face the heat in the short term from stalled promotions and campaigns by advertisers following anti-China sentiment on social media platforms. Marketers are holding back advertising Chinese brands across social media platforms and some brands have asked advertisers to withdraw ads from apps such as the short
exposed’ amassed 11.4 million views on Instagram. They have also seen a few creators take a conscious stand to delete their TikTok profiles publicly after Wangchuk's appeal, they said. Emails to Facebook and Instagram, on whether ads by Chinese brands had been held back on their platforms, did not elicit a response till the time of going to press.
NEW DELHI | MUMBAI: Chinese apps such as TikTok are expected to face the heat in the short term from stalled promotions and campaigns by advertisers following anti-China sentiment on social media platforms. Marketers are holding back advertising Chinese brands across social media platforms and some brands have asked advertisers to withdraw ads from apps such as the short exposed’ amassed 11.4 million views on Instagram. They have also seen a few creators take a conscious stand to delete their TikTok profiles publicly after Wangchuk's appeal, they said. Emails to Facebook and Instagram, on whether ads by Chinese brands had been held back on their platforms, did not elicit a response till the time of going to press.

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