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Airtel Xstream Smart Stick scores on content. But lack of robust tech is playing spoilsport.

Launched in September 2019, Bharti Airtel's Xstream Smart Stick enjoyed a positive response for the first three months. However, the device saw a decline in demand thereafter. A limited subscriber base, lack of value for money, and the absence of tech upgrades vis-à-vis its peers, Amazon and Tata Sky, are holding it back.
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Swagata
19 Jun 2020 8 Mins Read 4 comments
Image credit: Airtel Xstream
Image credit: Airtel Xstream
“We believe the future of TV is apps,” said Apple CEO Tim Cook in 2015, imagining a future where most of the TV viewing is streamed via online apps. Today, content from OTT platforms like Netflix and Amazon need not be consumed only on smartphones. It can be enjoyed with the family by streaming on smart TVs.
at a CAGR of 4.7% over the forecast period of 2017-25. Can Airtel Xstream adapt and introduce more innovation with a new product? To enjoy consumers’ support, it has to be on a par with the latest technologies. While Airtel Xstream is loaded with content, it is currently missing technological advancement. ( Graphics by Sadhana Saxena)
“We believe the future of TV is apps,” said Apple CEO Tim Cook in 2015, imagining a future where most of the TV viewing is streamed via online apps. Today, content from OTT platforms like Netflix and Amazon need not be consumed only on smartphones. It can be enjoyed with the family by streaming on smart TVs. at a CAGR of 4.7% over the forecast period of 2017-25. Can Airtel Xstream adapt and introduce more innovation with a new product? To enjoy consumers’ support, it has to be on a par with the latest technologies. While Airtel Xstream is loaded with content, it is currently missing technological advancement. ( Graphics by Sadhana Saxena)

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