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Fashion

Fast-fashion brands are prepping up for a post-pandemic world. An agile supply chain can help.

The lockdown has hit the fashion and apparel industry hard. Not only have shops stayed shut for almost three months, leading to a dated-inventory pile-up, but the road to recovery also looks bleak, as consumers continue to prefer working from home. However, brands with quick turnarounds and faster production may survive the ordeal.
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shaboridas
15 Jun 2020 8 Mins Read 3 comments
A Zara store in Kolkata Getty Images
A Zara store in Kolkata
It’s a whole new world. Here, working from home is no longer unusual, you don’t need to fuss over the peak-traffic commute and there’s absolutely no pressure to get ready for work. You are waking up at a comfortable hour and starting your day in pyjamas while sipping coffee. A part of you rejoices this new normal, yet
“If a company can bring fresh lines well in time for the festive (season), we can expect sales to pick up. The pent-up shopping need is expected to give the industry the much-needed boost and revive the business sentiment. In fast fashion, if you can produce fast, you sell fast,” says Chatterjee. ( Graphics by Mohammad Arshad)
It’s a whole new world. Here, working from home is no longer unusual, you don’t need to fuss over the peak-traffic commute and there’s absolutely no pressure to get ready for work. You are waking up at a comfortable hour and starting your day in pyjamas while sipping coffee. A part of you rejoices this new normal, yet “If a company can bring fresh lines well in time for the festive (season), we can expect sales to pick up. The pent-up shopping need is expected to give the industry the much-needed boost and revive the business sentiment. In fast fashion, if you can produce fast, you sell fast,” says Chatterjee. ( Graphics by Mohammad Arshad)

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user Shabori Das ET Prime, Senior Writer

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