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Hotstar needs to look beyond cricket. Disney+ and Originals can help it create a niche.

The IPL postponement has dealt a blow to Star India and its streaming platform Hotstar, which gets maximum viewership from the sports segment. But with the lockdown imposing restrictions on live events, and at the same time increasing online viewership, Hotstar must invest heavily in building a platform to wean off its dependence on sports.
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12 Jun 2020 10 Mins Read 0 comment
Photo credit: Disney+ Hotstar
Photo credit: Disney+ Hotstar
By mid-April, it was clear that the most-anticipated cricketing event in the country, the Indian Premier League (IPL), won’t happen. Postponing the tourney indefinitely due to the pandemic, the Board of Control for Cricket in India said it would take a decision to play by September-October. The news left the fans disappointed, and Star India devastated.
is the time to put money in content, acquire users, and not even worry too much about how much you are charging new users. Invest. As much as you can.” ( Disclaimer: MX Player is owned by Times Internet, which owns and publishes ET Prime. It is a direct competition to Disney+Hotstar.) ( Graphics by Mohammad Arshad)
By mid-April, it was clear that the most-anticipated cricketing event in the country, the Indian Premier League (IPL), won’t happen. Postponing the tourney indefinitely due to the pandemic, the Board of Control for Cricket in India said it would take a decision to play by September-October. The news left the fans disappointed, and Star India devastated. is the time to put money in content, acquire users, and not even worry too much about how much you are charging new users. Invest. As much as you can.” ( Disclaimer: MX Player is owned by Times Internet, which owns and publishes ET Prime. It is a direct competition to Disney+Hotstar.) ( Graphics by Mohammad Arshad)

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Message from Planet Labs’ eye in the sky: India is a medieval knight in the age of modern warfare
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Message from Planet Labs’ eye in the sky: India is a medieval knight in the age of modern warfare

Satellite pictures of the Galwan valley region shared by US-based Planet Labs exposed China backtracking on the agreement with India to disengage. While the images did help India foster its case in shaping global opinion, it also exposes the country’s unpreparedness in advanced technologies. The episode underlines the urgent need to nurture companies in satellite imaging and space technology.

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