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WhatsApp has failed to generate cash for Facebook. The deal with Jio can be a turning point.

Some experts call WhatsApp a liability for parent Facebook. While big, flourishing brands are often money-spinners for companies, Facebook has been unable to monetise the instant-messaging platform significantly despite its 2 billion users globally. Facebook’s deal with Jio is intended to set things right by transforming WhatsApp into a marketplace-type platform. It may just work.
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10 Jun 2020 6 Mins Read 3 comments
Mukesh Ambani, chairman, Reliance Industries; and Mark Zuckerberg, CEO, Facebook Getty Images
Mukesh Ambani, chairman, Reliance Industries; and Mark Zuckerberg, CEO, Facebook
It has a mammoth 2 billion users globally, and 450 million in India alone. Only a couple of months ago, WhatsApp was perched at the second spot on The Economic Times Brand Equity’s Most Trusted Brands roster. And last year London-based market-research and data-analytics firm YouGov had also placed it at the second spot in its ranking of the most
has a connect with Zuckerberg’s leadership team. He would be able to address these policy issues in his second stint. Some policy watchers say the Jio-Facebook deal and Ambani’s backing could ease WhatsApp’s policy troubles with the incumbent government soon. But the proof of the pudding will be in the eating. ( Graphics by Abdul Shafiq)
It has a mammoth 2 billion users globally, and 450 million in India alone. Only a couple of months ago, WhatsApp was perched at the second spot on The Economic Times Brand Equity’s Most Trusted Brands roster. And last year London-based market-research and data-analytics firm YouGov had also placed it at the second spot in its ranking of the most has a connect with Zuckerberg’s leadership team. He would be able to address these policy issues in his second stint. Some policy watchers say the Jio-Facebook deal and Ambani’s backing could ease WhatsApp’s policy troubles with the incumbent government soon. But the proof of the pudding will be in the eating. ( Graphics by Abdul Shafiq)

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CONTRIBUTORS WHO HAVE COMMENTED ON THIS STORY

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user Krishna Sinha Industrial Adviser Retired GoI, Keen observer of international economic relation

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