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Food

Pinch of cost: Pandemic may claim half of standalone restaurants. Why franchises can dodge it.

About half of standalone restaurants may not reopen even after the pandemic is over. It is worth noting that business sustainability often boils down to how costs are managed. In such a scenario, owing to its cost advantages and higher efficiency, the franchise model offers an excellent opportunity with a 400% higher chance of generating profits.
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29 May 2020 4 Mins Read 6 comments
Illuminated boards of franchise food oulets at MG Road in Mumbai Getty Images
Illuminated boards of franchise food oulets at MG Road in Mumbai
The worst phase of the longest lockdown may be behind us, but it has a loud message for the food and restaurant industry — there’s no return to normalcy. There is growing fear among stakeholders that even after the pandemic is over, some businesses may not reopen. And the ones that do, will struggle for a long time to come.
is really committed to the success of their franchisees. Remember, it all boils down to how costs are managed. ( The author is the founder of Jumboking — India’s largest homegrown burger chain — and an advocate of franchising as a tool to deliver and maintain asset-light models in the new economy.) ( Graphics by Sadhana Saxena)
The worst phase of the longest lockdown may be behind us, but it has a loud message for the food and restaurant industry — there’s no return to normalcy. There is growing fear among stakeholders that even after the pandemic is over, some businesses may not reopen. And the ones that do, will struggle for a long time to come. is really committed to the success of their franchisees. Remember, it all boils down to how costs are managed. ( The author is the founder of Jumboking — India’s largest homegrown burger chain — and an advocate of franchising as a tool to deliver and maintain asset-light models in the new economy.) ( Graphics by Sadhana Saxena)

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