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Seat distancing, rise of OTT, fading ads: PVR, INOX face many killjoys. Needed: an agile cost model.

As multiplexes and production houses bicker over the digital release of big-ticket movies, the film-exhibition industry must get ready for a post-pandemic world where occupancy will be a fraction of what it used to be. Mandatory sanitation and other compliance issues will mean higher costs and fewer shows. A harsh ad environment is likely to dent near-term profitability.
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21 May 2020 17 Mins Read 15 comments
Multiplex owners are planning attractive offers on food and beverages for moviegoers. Getty Images
Multiplex owners are planning attractive offers on food and beverages for moviegoers.
The Covid-19 pandemic and the subsequent lockdown have spelled doom for various sectors. One of the biggest casualties has been the film-exhibition industry. What has added to its woes is production houses’ decision to go for digital releases, skipping the theatres. On May 15, PVR and INOX issued a statement against digital premieres on OTT platforms. The stock markets
they will not insist on the rent, which amounts for big expenses in the theatre business,” Umrotkar says. For now, the industry needs to come together and find out a solution. And, theatre owners and movie makers need to change their game plan to stay relevant and sustain their return on investments. ( Graphics by Mohammad Arshad)
The Covid-19 pandemic and the subsequent lockdown have spelled doom for various sectors. One of the biggest casualties has been the film-exhibition industry. What has added to its woes is production houses’ decision to go for digital releases, skipping the theatres. On May 15, PVR and INOX issued a statement against digital premieres on OTT platforms. The stock markets they will not insist on the rent, which amounts for big expenses in the theatre business,” Umrotkar says. For now, the industry needs to come together and find out a solution. And, theatre owners and movie makers need to change their game plan to stay relevant and sustain their return on investments. ( Graphics by Mohammad Arshad)

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